By Precious Udom
Daily, individuals, groups, corporate bodies
and nations are faced with specific problems or challenges.
Therefore in this 21st
century, writers who will add value to others and themselves are who the world
need.
Information is power and a writer who is able to
craft articles that solve specific problems, give insight into issues; help to
increase pleasures or reduce pains is who we actually need for now.
Pick up a copy of any newspaper or
magazine from the nearest newsstand, shop or street corner around you.
You are likely going to read articles
and news items on: business, crime, health, education, science & technology,
finance, spirituality, entrepreneurship, metro, sport, the stock exchange and off
course, relationship.
In journalism, it is
called beats manned by expert writers. But, take time to study the beats and
you will notice that the writers are out to educate and inform the public with specific
information.
I am sure you will ask of what value is a
screening headline like “Boko Haram killed 60 persons in Kano” published in a national
paper in Nigeria adding to the readers.
A lot, I must tell you.
People from diverse background, mindset, profession and vocation read newspapers,
magazines, blogs and websites daily.
The bottom-line is
getting information. Information is very important in making informed decisions
and therefore taking informed actions.
The Boko Haram headline
will help researchers, students, politicians, government, statisticians,
journalists and concerned members of the public to gauge the direction of the terrorism
war in Nigeria.
Writers must write for
the general public or specialized targets. Writers should sit down and craft
contents that people will read and benefit from, one way or the other.
I am afraid; a writer
cannot successfully attract traffics and prospects, if the readers cannot get
any valuable information from reading their articles.
It is about selling your
idea, passion, business, product, knowledge or service to the world through
your articles or news reports.
Also, pay attention to
the comments people make about your articles
no matter how useful or useless you feel the comments are. This will give you
an idea of the mindsets of your readers at any point in time.
It will also guide you in writing more clients -focused articles in future; just like a marketer selling products or services for a company will easily anticipate what the reactions or the questions of potential customers will be.
It will also guide you in writing more clients -focused articles in future; just like a marketer selling products or services for a company will easily anticipate what the reactions or the questions of potential customers will be.
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