By Emmanuel Udom
Advertising is telling
the public about our product, service, skill or expertise.
It is basically about
trying to sell something. Therefore, we are all marketers all the way.
Newspapers, magazines,
radio and television are some of the conventional media platforms where one
could place advert to create public awareness in order to sell something.
But these platforms
are expensive, limited in reach and does not guarantee quick returns on our
efforts.
Except the advert
placed on hard copies of newspapers and magazines are also posted online, it
makes no business sense for people or firm running a tight advert budget to use
these conventional platforms.
On the other hand,
online advertising will also not bring about quick returns on your efforts.
Compared with conventional advertising platforms, placing advert online is
cheap.
It also has a global
reach with the entire world becoming the market where buyers and sellers meet
to transact business.
Therefore, in a world
with an estimated population of some seven billion people, selling our product
or service is a big deal.
Conventional
advertisers set aside huge budgets for adverts every year.
With the world going
online, hard copies of newspapers and magazines are gradually dying.
It is costly to run
conventional papers and magazines.
Specialized and
general interest websites are emerging daily. Yes, some sites are dying, while
others are being created. There are billions of sites offering one service,
skill, expertise or product or the other.
For people or firms
advertising online, the global nature and reach of most of the sites create a
global market for them. This is good for their business.
Overtime, small,
medium and big business owners, who make use of online platforms to place their
adverts, will reap good returns.
Placing advert online
is also not a guaranty for you to sell your product, skill, expertise, service
or knowledge overnight. It is not a quick fixed issue.
Consistent,
persistence, focus and determination are some of the attributes advertisers
must strive to imbibe.
The social media has
also added numerous benefits to potential online advertisers. Facebook, Twitter
and LinkedIn are some of the top online platforms for advertisers to make good
use of.
Facebook for instance
has a global subscriber's base of 1.59 billion users, followed by Twitter with
millions of active users and LinkedIn also with millions of active subscribers.
This is a plus to the
online advertising dream of people or firm who desire to sell their product,
service, knowledge or skill to the entire world and make fortunes in return.
Emmanuel Udom is
editor: http://www.vicnuel.blogspot.com.ng. He is also
senior correspondent with: http://www.independentnig.com.
Udom is a journalist, teacher, blogger and researcher. He could be reached on: eeudom@yahoo.com,
2348027066807
Article Source: http://EzineArticles.com/expert/Emmanuel_Udom/2301912
No comments:
Post a Comment