Oral B, leading
household oral care brand from the stable of Procter & Gamble is to
celebrate five years of active involvement in the Nigerian market with a
N17.3million Promo to reward its loyal consumers.
The 5th anniversary promotion slated to run
for two months commenced last Monday and will end on 10th of December. This is
the first time the brand will be putting together a promotion since its
inception in 2011.
In addition to the consumer promotion, Oral-B
will visit various communities in Nigeria to provide free dental checks to
people through the Oral B Mobile Dental Clinic Programme which currently
reaches over 2 million Nigerians annually.
Consumers who purchase a pack of Oral-B
Pro-Health toothpaste within the period, stands a chance to win instant prizes
ranging from airtime, products, and cash prizes from N10, 000 to N300, 000.
Speaking during the media launch of the National
Consumer Promotion, Tolulope Adedeji, Brand Marketing Director, P&G Nigeria
said; “Oral B has reached more than five million households since we launched
in Nigeria five years ago.
We are
celebrating this milestone with a consumer promotion and Mobile Dental Outreach
as a mark of appreciation and celebration of our teeming customers.”
“The essence of the promotion is to celebrate
and reward Oral-B consumers across the country. At Procter and Gamble, it is
our purpose to touch and improve the lives of customers with our brands.
We will be rewarding as many winners as
possible in the weekly and monthly draws as well as the grand draw of the Oral
B National Consumer Promotion”, the Brand Marketing Director added. .
“Four (4) winners will get N200, 000 and one
mixed case of Oral-B each at the end of the first and second months. The grand
prize winner will get N300, 000 and 2 mixed cases of Oral-B at the end of the
promotion.
In addition to the monthly and grand prizes,
we will be giving out cash prizes weekly as well as daily airtime to winners.”
Trollope also reaffirmed the brands dedication
to improving the oral health of all Nigerians through its Mobile Dental Clinic
Programme.
“A
large number of Nigerians do not go for dental checkups nor use the right toothpaste
with the right toothbrush and the Oral-B Mobile Dental Clinic programme will
provide the opportunity for our customers to enjoy free dental health checks
and oral advisory by our accredited dentists across various communities in the
country”
Ifeoma Chuks-Adizue, Brand Manager for Oral B,
also speaking at the event expressed the commitment of the brand in ensuring
that people have a healthy oral experience.
She
added that the introduction of the product was driven by the need to have a
truly, all-round protection health toothpaste in a market surrounded by basic
fresh breath products.
Explaining how the promo works, Ifeoma said
winning is simple. Participants only need to purchase a pack of Oral-B
Pro-Health toothpaste and send the codes on the tube along with their names and
locations to the short code.
Responses will be sent for entry into the
draws. She also encouraged consumers to take advantage of the brand’s Facebook
fan page for more information about the promo.
Source:
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